The Gender Communications Strategy Expert will review and provide support in developing the project’s communication strategy, which will include ways to improve communication about project activities and develop effective communications tools to achieve the project’s objectives.
USAID Bersama (Bersama) is a five-year USAID funded project based in Jayapura, working in Papua and West Papua Indonesia in eastern Indonesia. The communications strategy is the key document that guides project staff on how to communicate successes, market the project and how to develop appropriate materials to achieve the goal of the project. The project is helping government entities implement their communication strategies which may include developing referral information through pamphlets and posters, increase people’s awareness about GBV, through posters, brochures within their service centers and inform the public about their services. In addition, Bersama will support the government to plan and facilitate events around internationally and locally recognized days (such as International Women’s Day) to raise awareness. The project is working primarily with departments of women’s empowerment and child protection, and plan to work with other auxiliary agencies at the provincial and district level. Each department may have different messaging. The project has a communications plan, but the project has changed its objectives and needs to update the plan.
The Gender Communications Strategy Expert will work with relevant Bersama staff to review and edit the project’s communications strategy and help design communication plans for the different departments and campaigns. This will include multi-media (pamphlets, posters, social media and radio announcements) communications for services, referrals and awareness. The communication plans should incorporate locally appropriate graphics that will communicate relevant messages effectively to populations who are illiterate or have low literacy levels, and Bahasa speakers.
The consultant will work with staff to visit key departments to understand their communication objectives, identify the key role Bersama can take, review and enhance the communications plan.