Goldozi (Dari for embroidery) is a four-year USAID-funded project, implemented by FHI 360, that will upgrade the skills of and access-to-market information for 500 sales agents (SAs) and enhance the technical skills of 15,000 women embroiderers (WEs) in and around Kabul. The goal is to create jobs and/or enhance existing jobs by increasing the commercial potential of Hand-Embroidered Products (HEP). Goldozi aims to address the following over the life of the Project:
Create a class of trained and certified SAs who are equipped with market‑readiness skills and access-to-market insights; connect them to embroiderers and other actors along the value chain – from input suppliers to retail and export markets; and build and promote a strong brand that advertises the authenticity and ethical production of Afghan embroidered products.
Build the capacity of SAs in (1) basic business and financial management, (2) sales strategies, (3), market intelligence and access to markets, and (4) leadership and networking, and technical skills of WEs to improve quality and productivity levels.
Establish a brand, market brand identities for Goldozi-supported embroidery products, and foster strategic market linkages to support trade promotion and increased market access of Afghan Hand-Embroidered Products (HEP).
Strengthen the viability of jobs for both SAs and WEs in the HEP value chain.
Collaborate with private and public-sector stakeholders, the NGO community, and supporting institutions to promote jobs creation in the HEP value chain over the life of the Project and maintain sustainablepartnerships after the Project ends.
The Communications Specialist reports directly to the Chief of Party (COP). He/she will develop a communication strategy that outlines activities that support both the internal Goldozi team (i.e., Monitoring and Evaluation, Marketing, and Learning) and external stakeholders and partners (i.e., the Goldozi Partnership Network [GPN]) and other types of strategic stakeholder engagement). He/she will play a key role in developing both internal and external information, promotional products and outreach materials, and webinars in Dari and Pashto for various audiences. He/she will help to produce the Project’s required quarterly and annual reports in addition to ad-hoc Project reports as needed. He/she will create high quality presentations; develop case studies, success stories and fact sheets; and play a lead role in the design of Project communications for web and social media platforms.